Indonesia’s Film Viewership Reaches 68 Million in 2024, with MD Pictures Holding a 21% Market Share
│Ditulis oleh MD Pictures
Indonesian cinemas are experiencing peak popularity. The 2024 viewership numbers are the highest in nearly a century, with a total of 68.95 million viewers as of November 3. MD Pictures contributed over 21% of the market share through 14 films released this year.
“The total number of Indonesian film viewers up to September 2024 has set a new record since 1926, with 60,158,548 viewers, surpassing the number of foreign film viewers in Indonesia,” stated Mahendra Budaya, Director of Film, Music, and Media of the Directorate General of Culture, on his social media, Saturday (September 28).
A month after that statement, Bicara Box Office data showed that Indonesian film viewership in cinemas had surpassed 68.95 million. By the end of the year, the total is projected to reach 70 million viewers. Last year, the figure “stalled” around 55 million.
Two decades ago, it was rare to find Indonesian films with viewership in the millions. Local films struggled in popularity compared to foreign films, and reaching a million viewers was a considerable feat. A few films managed to break that barrier, including Nagabonar Jadi 2, Get Married, and Quickie Express, all released in 2007.
A year later, MD Pictures made history with Ayat-Ayat Cinta (2008), directed by Hanung Bramantyo, which garnered 3.6 million viewers, making it the best-performing Indonesian film at the time.
In 2022, a phenomenal horror film KKN di Desa Penari drew over 10 million viewers, despite its release coinciding with the blockbuster Doctor Strange. MD Pictures still holds the record for the most-watched Indonesian film of all time with this movie.
This year, approximately 100 Indonesian films have been released in cinemas, 14 of which were produced by MD Pictures; six of these were joint ventures (JV) with other production houses.
By the first week of November, these 14 films had amassed over 14.5 million viewers, accounting for 21% of the total viewership for local films this year. Several MD Pictures films even rank among Indonesia’s all-time best-sellers, such as Ipar adalah Maut and Badarawuhi di Desa Penari.
A few others have also passed the 1-million-viewer mark, including Ancika: Dia yang Bersamaku 1995 and Laura.
Thanks to these achievements, PT MD Entertainment Tbk (FILM) recorded a net profit of Rp102.9 billion, up 20.8% in Q3 2024. MD Entertainment CEO Manoj Punjabi attributed this success to their two blockbuster hits, Ipar Adalah Maut and Badarawuhi di Desa Penari.
Looking ahead to the end of the year, Manoj is optimistic about continued positive performance, supported by upcoming blockbuster releases like Perewangan, Petak Umpet, and Sorop.
When asked about MD Pictures’ secret to producing hit films, Manoj emphasized his commitment to quality.
“I always prioritize quality; in addition, we have to create trends. I create the trend, not follow it,” he told swa.co.id.
Here’s a glimpse of the viewership numbers of MD Pictures films released in 2024:
– Ancika: Dia yang Bersamaku 1995: 1,318,885
– Munkar: 773,367
– Badarawuhi di Desa Penari: 4,015,120
– Do You See What I See: Cerita Horor #64 First Love: 546,568
– Ipar adalah Maut: 4,776,533
– Jurnal Risa by Risa Saraswati: 863,707
– Laura: 1,246,478
– Perewangan: 545,051 (ongoing)
About MD Entertainment
MD Entertainment is one of Indonesia’s largest media companies and the first national film company to be listed on the Indonesia Stock Exchange (IDX) under the symbol FILM. With an integrated system and state-of-the-art facilities covering the entire production chain, MD Pictures is committed to entertaining, educating, and inspiring audiences, positioning itself as a pioneer in Indonesia’s film industry through innovation and collaboration to produce high-value films.
In 2022, MD Pictures released *KKN di Desa Penari*, which holds the record for the most-watched Indonesian film ever, with over 10 million viewers. This historic achievement has boosted the company’s growth and global presence through international partnerships. For more information about MD Entertainment, visit [https://linktr.ee/mdentertainmentofficial](https://linktr.ee/mdentertainmentofficial).
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